He Turned His Clothing Store Into a Halloween Pop-Up and Sales Went ‘Through the Roof.’ Now It Has 1,500 Locations.
· entrepreneur.com · popularity 19/100 · 0 similar stories today · Restaurant & Food Service Industry (Food, Drink & Agriculture)
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Summary
Joseph Marver’s dead October sales led him to launch Spirit Halloween, the chain that pops up in empty storefronts every fall.
Found in: Entrepreneur Magazine. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 7.