Millennials and Gen Z are excitedly buying Lego, plushies, and other toys. It's becoming big business.
· businessinsider.com · popularity 39/100 · 0 similar stories today · Demographics & Population (Society, Rights & Work)
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Summary
As a child, you may have sung along to Toys R Us' iconic jingle about not wanting to grow up. Decades later, many millennial and Gen Z adults are taking that motto seriously. Adults are rediscovering how Lego, stuffed animals, and other toys brought them joy. Now that they're earning their own …
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