Stellantis Selects Amperity to Connect Customer Data and Personalize Experiences
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Summary
Stellantis has selected Amperity to help connect customer information across its brands and touchpoints, giving teams a more consistent foundation for personalized engagement. The October 27 announcement puts customer identity and context at the center of the automaker’s data transformation, covering relationships that span vehicles, households, dealers, and years of ownership. The planned uses include cross-brand engagement, after-sales and loyalty experiences, personalized messaging, and…
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