Entertainment Hits $332.5B To Become World’s Second Most Valuable Sector As Netflix, YouTube & Spotify Fly – Interbrand Report
· deadline.com · popularity 20/100 · 0 similar stories today · Streaming & Digital Media (Entertainment & Film)
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Summary
Hollywood is struggling with layoffs and budget cuts, but entertainment just overtook the automotive industry to become the world's second-largest business sector. That's according to consultancy Interbrand, whose latest Best Global Brands report pegs the cumulative value of entertainment companies at $332.5B, an increase of 12.4% year-on-year. Within that, Netflix's brand value grew 22%, which […]
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