Muck Rack’s ‘What Is AI Reading?’ Report Finds Journalism’s AI Citation Share Falls to 22%
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Summary
Muck Rack's October 2026 What Is AI Reading? report finds that journalism's share of AI citations has fallen from about 27% in May to 22%, even as earned and third-party sources continue to account for roughly 84% of citations. The fourth edition draws on more than 40 million AI responses and 207 million citations across ChatGPT, Claude, Perplexity, and Gemini. Released October 28, the research points to a change in the mix of material supporting AI-generated answers. News coverage remains an…
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