When Artificial Intelligence Wears a Famous Face
· newswise.com · popularity 20/100 · 0 similar stories today · Science & Research Methods (Discovery & Research)
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Summary
The next face helping you solve a banking problem or book a flight may belong to a celebrity who's not actually there. A study co-authored by Iowa State University researcher Lingyao (Ivy) Yuan reveals that AI-generated celebrity "digital twins" can shape customer perceptions in powerful ways, making people more likely to trust a service and even forgive its mistakes.
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