Boo-ming business: KSU expert explains why consumers spend on Halloween
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<img src="https://www.newswise.com/legacy/image.php?image=https://media.newswise.com/pio/articles/857281/6adea9378eee6_Patrick_Fennell_857281.jpg&width=100&height=150" alt="Newswise image" />The National Retail Federation projects Halloween spending to reach a record $13.5 billion. Kennesaw State's Patrick Fennell explains how nostalgia, family traditions, social connections and self-expression drive spending on costumes, candy and decorations.
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