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Erewhon May Be Expanding in New York. Its Biggest Risk Isn’t the $20 Smoothie

· inc.com · popularity 28/100 · 0 similar stories today · Fashion & Style (Fashion, Beauty & Luxury)

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Summary

A sign spotted at Kith’s Broadway address suggests the two brands may extend a partnership that combines wellness, streetwear, and overlapping audiences. Erewhon may be growing its retail footprint in an unexpected part of the country. Last week, an X user shared a sighting of what appeared to be an …

Found in: New York, Inc.. Rating basis: single outlet; outlet tier 2 (unlisted); 2 feeds; listed 2 times; feed position 7.