Gen Z Renamed Diet Coke the ‘Fridge Cig’—Why Coca-Cola’s CEO Is Letting Them
· inc.com · popularity 19/100 · 0 similar stories today · Subculture & Youth Culture (Trending)
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Summary
Diet Coke is having a cultural moment with younger consumers just as Coca-Cola’s North American volume stalls. The interesting part? The brand didn’t create it.
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