Halloween Reveals a Scary Mistake Even Smart Entrepreneurs Make
· inc.com · popularity 29/100 · 0 similar stories today · Entrepreneurship & Startups (Business & Finance)
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Summary
Copying or outperforming competitors isn’t always the best move. Halloween is a valuable thought experiment for entrepreneurs seeking a competitive advantage. Once a year, millions of people create a new identity and put it on display to get feedback (compliments, shock, candy, etc.). You can be …
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