Purple is everywhere in fintech. This bank rebranded but kept the color
· fastcompany.com · popularity 21/100 · 0 similar stories today
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Summary
To bring a Brazilian bank to the U.S., designers wanted a brand that felt global. Launching a bank in the U.S. involves layers of super complex compliance, legal requirements, and auditing. For Nubank, a Brazilian-based digital bank that launched in the U.S. last month under the name Nu, the …
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