The Cheesecake Factory Is Over-the-Top, Gaudy and Bizarre. That’s the Point.
· wsj.com · popularity 28/100 · 0 similar stories today
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Summary
The company built a juggernaut by ‘tuning into what mainstream America likes,’ its longtime designer said There are few cultural institutions that Americans seem to agree on these days. The late Dolly Parton. The wholesale excess of Costco. And, if recent events are any indication, the Cheesecake …
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