Your Website Redesign Might Be Solving the Wrong Problem. Here’s the Step Many Teams Skip.
· entrepreneur.com · popularity 21/100 · 0 similar stories today

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Summary
Before approving the pages, features and platform, define what you expect customers to do differently when the new site launches.
Found in: Entrepreneur Magazine. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 1.