As AI slop floods feeds, luxury brands are going all in on handmade ads
· fastcompany.com · popularity 16/100 · 0 similar stories today · Luxury Goods & Brands (Fashion, Beauty & Luxury)
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Summary
Luxury brands have always touted the hand craftsmanship involved with their products. Now they’re doing it in their ads, too. In the age of AI, handmade work is becoming radical (and chic), and consumers are taking notice. Prada’s new holiday campaign, Drawing Prada, celebrates craft and process, …
Found in: Generative AI. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 18.