At launch, there were more iPhone Duo in stores than online
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Summary
Apple chose to have perhaps four times more iPhone Duo stock at retail than for sale online on launch day, and even so, most went home empty-handed. Apple arranged its limited iPhone Duo stock so that most went to Apple Stores instead of to online pre-orders. Apple described demand for the iPhone Duo as being "extraordinary," and manufacturer Foxconn has talked about using its international facilities to produce more. Certainly the pre-order stock sold out instantaneously , although a new report suggests there was a reason for that. According to Bloomberg 's Mark Gurman, Apple elected to route the greater number of iPhone Duo units to Apple Stores instead of keeping them for online pre-orders. Citing people said to be close to Apple's logistics planning, he says on his " Power On " podcast that as much as 80% of the stock was reserved for the stores. Continue Reading on AppleInsider | Discuss on our Forums
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