CEO behind 'Grand Theft Auto' says AI 'won't make creating hits any easier'
· businessinsider.com · popularity 39/100 · 0 similar stories today
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Summary
Thirteen years since the last release of Grand Theft Auto, Strauss Zelnick is banking on the franchise to win back longtime fans while capturing an entirely new generation of players. During Business Insider's The Long Play, Zelnick, the Chairman and CEO of Take-Two Interactive, shared the secrets …
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