Luxury’s Growth Problem: Can Rarity and Sustainability Restore Its Appeal?
· observer.com · popularity 38/100 · 0 similar stories today · Luxury Goods & Brands (Fashion, Beauty & Luxury)
Read the original at observer.com →
Summary
After decades of expansion and steep price increases, luxury faces a crisis of perceived value. Rebuilding its appeal will require more than marketing, argues IMD’s Stéphane JG Girod, brands must make scarcity meaningful and sustainability central to how they design, produce and sell.
Found in: Innovation, Planet Earth, Observer. Rating basis: single outlet; outlet tier 2 (unlisted); 3 feeds; listed 3 times; feed position 1.