Starbucks is spending $1 billion to undo its biggest mistake
· fastcompany.com · popularity 20/100 · 0 similar stories today
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Summary
The company is making small changes that it hopes will result in a big difference in the customer experience. Starbucks spent years solving a very specific problem: making it easier for customers to buy coffee. As a result, it spent a lot of money on things like mobile ordering and redesigning its …
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