The biggest mistake people make when trying to persuade others
· fastcompany.com · popularity 51/100 · 0 similar stories today · Social Science & Behavioral Research (Discovery & Research)
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Summary
Try this instead. Here’s the bad news: The deeper your understanding of an issue and the stronger your conviction about the solution, the worse you often become at persuasion. It’s due to a cognitive trap that the fields of behavioral economics and neuroscience have spent decades documenting: the …
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