'The massive opportunity was obvious:' College, women's sports drew Alexis Ohanian to ONIT
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Summary
Ohio State football is a big draw – and not just on the field. In August, ONIT, a trading card company focused on college sports, set a single-day sales record thanks to Ohio State football. “We knew going into the day, and it was just the pre-sale date, that it was going to be a big day,” said ONIT …
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