Brand drift and the AI challenge: Why companies may need a ‘re-up’ rather than a rebrand
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Summary
Most business leaders spend their time worrying about disruptive competitors, changing customer expectations and emerging technologies. Far fewer worry about something more subtle: whether their brand is still aligned with the market it serves. Yet that issue may be becoming increasingly important. According to Gartner research discussed in The brand doom loop: Why companies are […] The post Brand drift and the AI challenge: Why companies may need a ‘re-up’ rather than a rebrand appeared first on Digital Journal .
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