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SEO or PPC? How to Choose Between Long-Term Growth and Instant Traffic on Your Website

· entrepreneur.com · popularity 20/100 · 0 similar stories today · Reference & How-To (Discovery & Research)

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Summary

Every business owner eventually faces the same marketing crossroads: invest in search engine optimization (SEO) or spend money into pay-per-click (PPC) ads.

Found in: Entrepreneur Magazine. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 4.