Want More Social Media Engagement? New Case Western Reserve Research Suggests Changing the Message, Not Your Personality
· newswise.com · popularity 20/100 · 0 similar stories today · Social Media & Creator Economy (Trending)
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Summary
<img src="https://www.newswise.com/legacy/image.php?image=https://media.newswise.com/pio/articles/857835/6ae8e5884523c_GettyImages-2272717545_857835.jpg&width=100&height=150" alt="Newswise image" />Case Western Reserve research finds that social media users can boost engagement by varying the topics they discuss and the language they use without changing their recognizable voice. Analyzing more than 17,000 posts from 13 presidential candidates, researchers found topic variety was associated with nearly 70% more retweets and varied wording with 33% more. The findings offer lessons for politicians, marketers and executives building a public profile.
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