Breitling CEO Georges Kern’s 200-Year-Old Bet to Win Back Breitling’s Walkouts
· observer.com · popularity 20/100 · 0 similar stories today · Anthropology & Archaeology (Discovery & Research)
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Summary
A Gallet sale ostensibly adds business if the buyer would otherwise have walked out, but replaces a more expensive purchase if that buyer chooses it over a Breitling. Keeping both names worth their asking prices is the CEO's next complication.
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