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McDonald’s tests new value menu as fast-food discount wars heat up

· marketwatch.com · popularity 34/100 · 0 similar stories today · Restaurant & Food Service Industry (Food, Drink & Agriculture)

Read the original at marketwatch.com →

Summary

The burger chain is overhauling its menu and seeking to deliver a “clear and compelling value proposition.”

Found in: MarketWatch. Rating basis: single outlet; outlet tier 4; 1 feeds; feed position 2.