EVOVX News Index

Original Heir Wants to Shake Up the Hairbrush Category

· fashionista.com · popularity 20/100 · 0 similar stories today

Read the original at fashionista.com →

Summary

Founded by Isabella Di Stefano, the new beauty brand is challenging the status quo with science-informed bristle technology, functional design and a fresh perspective on an overlooked category.

Found in: Fashionista. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 4.