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Stephanie Phair Bets on AI-powered Fragrance Discovery With Parfumerie

· wwd.com · popularity 19/100 · 0 similar stories today

Read the original at wwd.com →

Summary

The nascent platform aims to connect personalized scent discovery to purchases through multibrand retailers, beginning in the U.K. with Selfridges, Sephora, Space NK and more.

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