The podcast boom is hitting a messy reality for CMOs
· businessinsider.com · popularity 42/100 · 0 similar stories today
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Summary
Podcasting's growth story is facing a CMO reality check. Cluttered, repetitive ad breaks and a lack of consistent measurement standards are factors giving some marketers pause about continuing to pour budgets into podcasts. That's according to a new report from the podcasting ad agency Oxford Road, …
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