Buyers Stopped Believing Pitches. Give Them Something They Can Verify.
· entrepreneur.com · popularity 20/100 · 0 similar stories today
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Summary
Software now writes the pitch, sends it and even personalizes it, so buyers have learned to discount all of it. Here's what works now.
Found in: Entrepreneur Magazine. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 6.