I Remember ‘Rocky’: My Front Row Seat to the Marketing of a Million-to-One Blockbuster
· indiewire.com · popularity 22/100 · 0 similar stories today · Film & Television (Entertainment & Film)
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Summary
Back in 1976, no one knew who Sly Stallone was. Luckily, the United Artists marketing department knew how to build a box office contender. It was my …
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