Wendy’s rejects a $1.4 billion buyout to gamble on thicker bacon
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Summary
Wendy’s has turned down a $1.4 billion buyout offer, choosing instead to bet its turnaround on thicker bacon, creamier Frostys and a renewed focus on food quality. New chief executive Bob Wright laid out the plan during Thursday’s earnings call, revealing a strategy that closely mirrors the playbook Burger King used to drive a sales […] The post Wendy’s rejects a $1.4 billion buyout to gamble on thicker bacon appeared first on Rolling Out .
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