Whataburger’s Founder Died in 1967. The Decision That Followed Built a $4.7 Billion Brand
· inc.com · popularity 19/100 · 0 similar stories today · Restaurant & Food Service Industry (Food, Drink & Agriculture)
Read the original at inc.com →
Summary
The fast-food chain had a footprint of 40 restaurants when tragedy struck. The founder’s family decided to keep building.
Found in: Inc.. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 7.