Audiences don't trust creators to come clean about brand deals
· businessinsider.com · popularity 40/100 · 0 similar stories today · Social Media & Creator Economy (Trending)
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Summary
There's a trust gap between creators and their audiences around brand deals. Sixty-nine percent of US adults think creators should disclose paid promotions, but only one in four think influencers actually do so consistently, according to a survey by Morning Consult conducted exclusively for Business …
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