Cultural Institutions Need New Audiences. Design Can Help Them Find One.
· observer.com · popularity 20/100 · 0 similar stories today · Social Science & Behavioral Research (Discovery & Research)
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Summary
As cultural institutions face attendance and funding pressures, reaching people beyond their existing audiences has become increasingly crucial. Thoughtful design, argues MiresBall’s John Ball, can help institutions make their programming more accessible, communicate what a visit offers and give newcomers a reason to return.
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