How 3 women invented the sports bra out of pure discomfort
· fastcompany.com · popularity 15/100 · 0 similar stories today
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Summary
It started with two jockstraps. It was the height of the jogging craze. Jim Fixx’s The Complete Book of Running became a bestseller in 1977. Even President Jimmy Carter caught the jogging bug, lured by an accessible way to keep fit. One of the millions of ordinary joggers quietly had a brain wave that …
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