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McDonald’s Spends Millions on Value Meals. Here’s Why Customers Are Still Walking Away

· inc.com · popularity 20/100 · 0 similar stories today · Restaurant & Food Service Industry (Food, Drink & Agriculture)

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Summary

McDonald’s is promoting value as hard as anyone and still losing traffic, and the reason is a lesson for any business trying to win over stretched, nervous customers.

Found in: Inc.. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 3.