Now the Multibillion-Dollar ‘Functional’ Industry Is All About Uppers—and Downers
· inc.com · popularity 19/100 · 0 similar stories today · Home Brewing & Fermenting (Food, Drink & Agriculture)
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Summary
From ashwagandha calm drops to 120mg cold-brew tea cans, functional beverage brands are pitching to a bifurcated consumer base. Here is why positioning for specific need states is the new retail playbook.
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