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The comments section is becoming social media’s hottest real estate

· businessinsider.com · popularity 40/100 · 0 similar stories today · Social Media & Creator Economy (Trending)

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Summary

Branding consultant Nadine Jarrard had been posting on LinkedIn for six years when she noticed something strange: her comments were getting more traction than her actual posts. In October, three comments each racked up more impressions than any of her posts, despite her daily posting habit. "It was a …

Found in: @businessinsider, Business Insider. Rating basis: single outlet; outlet tier 4; 2 feeds; listed 2 times; feed position 9.