How a marketer-turned-CEO helped turn Whisker into a cat-litter empire
· businessinsider.com · popularity 40/100 · 0 similar stories today · Pets & Animals (Pets & Animal Health)
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Summary
Before "influencer" was a common job title, Jacob Zuppke enlisted 25 famous cats to promote self-cleaning litter boxes on Instagram for free. It was 2015, and Zuppke had just joined Automated Pet Care Products, the Michigan-based company behind the Litter-Robot, as a digital-media consultant. Each …
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