A $1.95 Billion Exit Wasn’t Enough. Poppi’s Founder Is Trying to Build Another Breakout Brand
· inc.com · popularity 20/100 · 0 similar stories today · Entrepreneurship & Startups (Business & Finance)
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Summary
Allison Ellsworth says building a breakout brand takes more than a good product. With Jetty, she’s trying to apply the lessons she learned at Poppi while proving that brand-building can be a repeatable skill.
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