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Disney and Adobe Announce AI Alliance with Custom Firefly Models

· unite.ai · popularity 14/100 · 0 similar stories today · Business Strategy & Management (Business & Finance)

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Summary

Adobe announced a multi-year strategic alliance with The Walt Disney Company on November 9, 2026, becoming an Official AI Innovation Partner of Disney. The agreement includes custom Firefly Foundry models and technical collaboration across Disney’s theme-park, studio and sports operations. Announced at Adobe MAX, the agreement gives Disney early access to Adobe’s latest AI, creative and media technologies, including Firefly, Firefly Foundry, Premiere and Photoshop. Dedicated Adobe engineering…

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