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Starbucks’ Red Cup Day Is Almost Here. How a Free Cup Became a Billion-Dollar Holiday Tradition

· inc.com · popularity 14/100 · 0 similar stories today · Holidays & Seasonal Celebrations (Events, Activities & Things To Do)

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Summary

As retailers prepare for Black Friday discounts, Starbucks is using scarcity, social media, and a little holiday magic to bring customers through its doors.

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