Synthetic Audiences and the Importance of Being Unpredictable
· unite.ai · popularity 16/100 · 0 similar stories today
Read the original at unite.ai →
Summary
Surprise! The world is accelerating. Marketing departments are being asked to do what everyone else is: produce more, spend less, and somehow make the work better, too. AI is now almost completely dominating the zeitgeist, and when it offers a way to test ideas more quickly, at a fraction of the cost of conventional research, marketers have good reasons to listen. Synthetic audiences are simulated groups of consumers, built using data that can include customer records, interviews, and…
Found in: Unite.AI. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 17.