Why Good Lighting Can Still Be the Wrong Lighting
· fstoppers.com · popularity 20/100 · 0 similar stories today · Luxury Goods & Brands (Fashion, Beauty & Luxury)
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Summary
A matte black, ridged Tom Ford fragrance bottle and a Clinique moisturizer on pure white can both be lit cleanly and still fail if the light tells the wrong story about the product. Every lighting choice you make, from shadow density to color, pushes a viewer toward a feeling, whether you planned it or not. [ Read More ]
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