Pepper Got Rejected by VCs for Targeting Small-Chested Women—Then Built a Multi-Million-Dollar Brand
· inc.com · popularity 18/100 · 0 similar stories today · Entrepreneurship & Startups (Business & Finance)
Read the original at inc.com →
Summary
Co-founder Jaclyn Fu built a bra brand around small-chested women and proved that serving a niche exceptionally well can build a sizable business without burning venture capital.
Found in: Inc.. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 10.