Stop Treating Media Coverage Like a Trophy. Put It to Work For Your Business.
· entrepreneur.com · popularity 21/100 · 0 similar stories today
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Summary
Earned media shouldn't stop working once the article is published. You get the most value from press coverage by treating it as the start.
Found in: Entrepreneur Magazine. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 1.