"Why Is It Not Fun?" - Doug Bowser Gives A Peek Into Nintendo's Strategy Sessions
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Summary
The eyes have it. It's no secret that when it comes to game development, Nintendo is all about fun. We all know this firsthand, of course, but it's still interesting to get a peek behind the curtain and find out how this mission statement works its way into development itself. At the recent GamesBeat Next 2026 event, former Nintendo of America President Doug Bowser provided exactly that. Joining fellow former industry higher-ups Peter Moore and Shawn Layden on the 'Game Legends' panel, Bowser discussed how Nintendo's ultimate objective, "We make smiles", carries through into game development and internal reviews. Read the full article on nintendolife.com
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