ChatGPT Ads got brands to bite. Now comes the hard part.
· businessinsider.com · popularity 41/100 · 0 similar stories today
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Summary
OpenAI has enticed more than 100,000 advertisers to test its ad platform. Now comes the hard part: moving out of the "experimental" bucket and becoming a permanent fixture in media plans. To do so, OpenAI will need to demonstrate that its ads are moving the needle on hard business metrics. In my …
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