Gamma’s Kristin Fracchia sees the end of the full-stack generalist marketer
· thenextweb.com · popularity 20/100 · 0 similar stories today · Marketing & Advertising (Business & Finance)
Read the original at thenextweb.com →
Summary
Marketers now have to sell to two audiences, and one of them is not human, Gamma’s Kristin Fracchia told TNW. AI is more and more an intermediary in the buying process, she said. “For all of human history, marketers have marketed to other humans, which means appealing to human psychology. Now you have a second […] This story continues at The Next Web
Found in: The Next Web. Rating basis: single outlet; outlet tier 2 (unlisted); 1 feeds; feed position 3.