Not just TurboTax's parent: Intuit's CMO has a plan to make its corporate brand the star of the show
· businessinsider.com · popularity 40/100 · 0 similar stories today · Marketing & Advertising (Business & Finance)
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Summary
You've built your email marketing campaign on Mailchimp, run payroll through QuickBooks, and logged into TurboTax to file your taxes, but did you realize you were using the same company to do all three? Intuit CMO Thomas Ranese wants to ensure that more consumers connect the dots. Ranese is placing …
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